Wise Butter Popcorn
Allegations: Misleadingly marketing products as butter popcorn
In August 2020, a class-action lawsuit was filed against Wise Foods alleging that the front label of Wise Cheddar & Sour Cream Ridgies Potato Chips fails to inform consumers that the chips contain artificial flavors that simulate the characterizing flavor. (Wallace et al v. Wise Foods, Inc., Case No. 20-cv-6831, S.D.N.Y.)
For more of TINA.org’s coverage of the marketing of potato chips, click here.
Allegations: Misleadingly marketing products as butter popcorn
March 2018: A federal judge dismissed this case concluding that reasonable consumers would not be misled by the You know when you buy a big bag of chips, and you’re…
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