A federal judge granted
the company’s motion to dismiss concluding that none of the marketing representations for Clorox Splash-Less Bleach would lead reasonable consumers to believe that it sanitizes and disinfects. The judge also found that the Clorox brand name does not “automatically imply” that the product is capable of sanitizing and disinfecting. Plaintiffs have 21 days to file an amended complaint.
August 2020: A class-action lawsuit was filed against The Clorox Company for allegedly deceiving consumers by making them think that Clorox Splash-Less Bleach is the same as regular Clorox Bleach when, according to plaintiffs, the Splash-Less Bleach does not sanitize or disinfect. (Gudgel et al v. The Clorox Company, Case No. 20-cv-5712, N.D. Cal.)