Clothing: What Material is Really in Your Closet?

January 10th, 2012

We all know that clothes look better on supermodels than on us.  No news there. But when are clothing ads considered deceptive?  Misleading ads for clothing and textiles come in several different shapes and sizes.  Here’s a list of a few of the shady tactics used by clothing advertisers:

  1. What is that coat made out of?  Some companies tell you that their clothing is made out of a certain fabric or material, when, in reality, it’s not.

Examples?
Advertising and labeling a faux fur coat that actually contains real animal fur.

Advertising and labeling clothing as made from environmentally-friendly bamboo, when the clothing is really made from rayon, a man-made fiber.

  1. Where was that sweater made?  Some stores lie about where their clothing is made.

Examples?
Advertising a wool sweater as having been knitted in Ireland, when the sweater was actually made in China.

Labeling a shirt as “Made in the U.S.A.” when it was really made in Taiwan.

  1. What do those jeans look like?  It probably comes as no surprise that some companies airbrush their ads to make their clothes (and models) look slightly better than they actually are.  Want our advice?  Always try the clothes on before you buy.
If you suspect your  item is a wool product in a cotton clothing label find out what the rules are here at the FTC’s Bureau of Consumer Protection.  

 

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