Five Companies that Fail the Name Game
September 30th, 2014
- Overstock
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A California court found that Overstock was engaged in false advertising. Maybe “overstated” would be a better name?
- Minute Maid Pomegranate and Blueberry Fruit Juice
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POM Wonderful is battling Coca-Cola over its Minute Maid pomegranate and blueberry fruit juice that has less than one percent pomegranate juice in it.
- Flushable Wipes
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Moist towelettes like Charmin Freshmates that are marketed as “flushable” claim to be safe for sewer and septic systems, but turns out this claim doesn’t hold water.
- Freecreditreport.com
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Freecreditreport.com is actually a cleverly designed negative-option offer used to promote the company’s credit monitoring service.
- Vitaminwater
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Marketed as a healthy beverage containing “vitamins + water,” Vitaminwater is in reality fortified sugar water.
With a tagline of “Keeping Ads Honest,” we here at TINA.org thought we would take this opportunity to inject a little honesty into the names of a few brands and products that need a marketing makeover.
If you see one like these, send it our way.
Tags: bait and switch, free
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