In July 2018, a class-action lawsuit was filed against T.J. Maxx stores for allegedly deceptively advertising “phantom markdown[s]” on merchandise by comparing a higher, fictional “COMPARE AT” price to the lower sale price. According to the plaintiffs, the store uses the “COMPARE AT” prices to mislead consumers into believing they are purchasing merchandise at a discount and that the merchandise is of a higher quality than it actually is. (Fuentes et al v. TJX Companies, Inc. d/b/a T.J. Maxx stores
, Case No. 18-cv-22767, S. D. FL.)
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