Internet Ads

Published on January 14th, 2014

0

COORGA Nutraceuticals

UPDATE 9/23/16: A federal court judge, in a ruling on a complaint filed by the FTC, has prohibited COORGA Nutraceuticals from making any hair reversal or hair loss prevention claims unless supported by reliable scientific evidence and pay $391,335 to provide refunds to defrauded consumers. What follows is TINA.org’s original ad alert.

Want to reverse the greying of your hair with a dietary supplement? Better keep waiting, because NAD has referred to the FTC a case against a company claiming to be able to do just that. According to NAD, COORGA Nutraceuticals Company marketed their Grey Defence supplement with questionable claims and didn’t provide requested back up to support them. The claims included:

  • Reverse Grey Hair in 6 Months
  • Try Grey Defence Xtreme for 6 months, if the results don’t amaze, we’ll give you your money back
  • Grey Defence is a super-premium dietary supplement that is formulated to assist the body in reversing gray hair due to oxidative stress
  • Grey Defence neutralizes hydrogen peroxide on contact, helping to slow, stop and reverse grey hair due to oxidative stress

According to the product’s website, the ingredients in Grey Defence are:

 Ingredients  What it is  Role in Formula
 Catalase  Enzyme  *Neutralize hydrogen peroxide
*Protect cells from oxidative stress
 L-Methionine  Amino Acid  *Hydrogen peroxide scavenger
 Selenium Amino Acid Complex  Enzyme Cofactor  *Activates antioxidant enzyme Glutathione Peroxidase
*Protect cells from oxidative stress
*Contributes to the maintenance of normal hair
 Vitamin B6 (Pyridoxine HCL)  Vitamin  *Support L-Methionine in scavenging hydrogen   peroxide
*Reduces tiredness and fatigue
 Vitamin B12 (methylcobalamin)  Vitamin  *Contributes to melanin synthesis
*Reduces tiredness and fatigue
 Folic Acid  Vitamin  *Contributes to amino acid synthesis
Contains 84,000 Catalase enzyme units per serving

 

The company told NAD it was concerned about publicly disclosing its research.

There has been some research into catalase as a treatment for greying hair, but the efficacy of orally ingested catalase supplements is far from proven.

Before taking any supplement, it is best to consult with your doctor. If you’d like to read more about products for aging hair, see Decoding Cosmetics Claims: Aging Hair.

Print Friendly, PDF & Email

The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

Tags: , ,




Leave a Reply

Back to Top ↑