Core Power Vanilla Milk Shake

In September 2020, a class-action lawsuit was filed against Fairlife LLC for allegedly misleadingly marketing that the flavoring ingredient in Core Power Vanilla High Protein Milk Shake is vanilla when, according to plaintiffs, the ingredients list includes unspecified “Natural Flavors” instead of a vanilla ingredient. (Yfante et al v. Fairlife LLC, Case No. 20-cv-7776, S.D.N.Y.)

For more of’s coverage of vanilla marketing claims, click here.

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One Response to Core Power Vanilla Milk Shake

  1. Andy A. says:

    Wow, the vanilla police are leaving no bean unturned. If a “vanilla shake” lists “natural flavors, seems like vanilla would have to be used. However, if it does contain vanilla, there’s no reason not to remove all doubt by listing it as such. If you allow vague labeling, that carton of ice cream you thought you bought could actually be “frozen dairy dessert”.

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