Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Crest and Oral-B Gum & Enamel Repair Toothpastes
Misleadingly representing that toothpastes will repair damaged gums and enamel
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Allegations: Falsely advertising that toothpaste will repair gums
Allegations: Falsely marketing that the toothpastes repair gums
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
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