May 9th, 2018
Crocs’ footwear isn’t the only thing full of holes. A coupon the company emails to new newsletter subscribers for 20 percent off their next purchase is also causing some to vent. Why? Despite a very clear promise in the email that there are “NO EXCLUSIONS!” guess what, there are.
TINA.org reader Brenda B. wrote in:
I tried to use the coupon with a sale priced item on their website, and the coupon ended up excluding sale priced items. If the coupon says No Exclusions, there should not be anything excluded.
And yet, by our count, there are about 180 shoes that are ineligible for the discount because they are on sale on Crocs.com. (We corroborated Brenda’s account by signing up for the newsletter ourselves and trying to use the coupon code we received on a pair of clogs that were $20 off; while the Crocs site said it had applied the additional discount, there was no change in price.)
A closer look at the fine print of the email with the coupon reveals the disclaimer, “Cannot be combined with any other offer or promotion.” Apparently, this means sales. But, to quote the FTC, “What the headline giveth, the fine print cannot take away.” In other words, the footnote doesn’t get the shoemaker off the hook.
Find more of our coverage on fine print here.
Sometimes termed “mouse print” or, more benignly, “disclosure language”, and presented in miniscule font. It is there to take back every enticing offer made in the ad.