How Causewashing Deceives Consumers
For decades brands have been supporting causes -- or rather pretending to support causes -- to boost sales.
Deceptive Marketing 101: Recyclable Claims
How products marketed as "recyclable" end up in landfills.
The Scoop on Social Media Influencer Disclosure Requirements
What kind of disclosure is necessary for social media influencer marketing?
Does Size Really Matter? A Primer on Slack-Filled Packaging
What to know about the FDA's rule on under-filled or slack-filled packaging.
FDA Registered, Cleared, Approved: What’s the Difference?
Medical devices like to tout their status with the FDA. But what's behind these terms?
Sales, Bargains, Discounts
Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
What to Know about Sponsored Content
It’s getting harder to distinguish advertisements from objective content.
What to Know about Negative-Option Offers
Risk free trials may lead to repeated, unwanted charges to your credit card.
Bait & Switch Advertising
Advertised deals get consumers in the door but not necessarily the price or product they wanted.
What Does Made in the USA Really Mean?
When does a product truly meet the requirements for a Made in USA label?
Product Placement
Products that pop up in movies and television shows are often there for specific advertising reasons.
Free Doesn’t Usually Mean Free
There's lots of strings attached to offers of free products and services.
Engagement Marketing
Marketers want to get to know us better - to get us involved in the development of their products. Is it because they really want to be our friends?
