February 2015: Plaintiffs filed an amended complaint making similar allegations about the packaging of various Axe® and Degree® deodorants. In addition to the allegations about the size of the containers, the amended complaint alleges that the net weight statements are misleading for two reasons: First, consumers cannot use a portion of the deodorant because it is under a plastic platform; and second, the total weight of both the usable and unusable portion is lower than the represented net weight.
September 2014: A class-action lawsuit was filed against Unilever for allegedly deceptively packaging deodorants and antiperspirants, including Degree® Dry Protection and AXE® Gold Temptation™. According to the plaintiffs, the size of the containers gives consumers the impression that they are getting more deodorant than they actually are (i.e., the container is 5 ¾ inches high and 2 ¾ inches wide when the actual deodorant is 3 inches long and 2 ½ inches wide). (Bimont et al v. Unilever United States, Inc., Case No. 14-cv-07749, S. D. NY.).
For more information about the misleading advertising of deodorants, click here.
You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.