Designing Fire Oriflamme Fire Tables

November 24th, 2021

Designing Fire’s made in the USA claims were recently the subject of an FTC inquiry that resulted in a closing letter to the company. The FTC wrote:

During our review, we discussed concerns that marketing materials may have overstated the extent to which the Company’s products are made in the United States. Specifically, although Designing Fire employs workers and performs manufacturing functions in the United States, the Company’s Oriflamme Fire Tables incorporate imported tops, and certain accessories and other products are wholly imported.

The agency continued:

As discussed, it is appropriate for Designing Fire to promote the fact that it employs workers and performs certain functions in the United States. However, marketing materials should not convey that products are “all or virtually all” made in the United States unless the Company can substantiate those claims. Accordingly, to avoid deceiving consumers, Designing Fire removed unqualified U.S.-origin claims from all marketing materials, including social media, and required dealers to update marketing materials consistent with this change.

The FTC told the company based on these actions and other factors, it decided not to pursue the investigation any further.

Designing Fire is among the first companies to receive a closing letter from the FTC regarding U.S.-origin claims since the agency’s Made in USA Labeling Rule went into effect in August, a direct result of a petition for rulemaking filed in 2019. The letter notes that the rule allows the FTC to seek civil penalties of up to $42,792 per violation of the rule.

Find more of our coverage on made in the USA claims here.

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