In March 2020, a class-action lawsuit
was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional ingredients,” and are safe when, according to the complaint, the product contains harmful allergens and irritants, and the company does not adequately disclose that there are safety risks associated with using the products, including hair loss, hair damage, and scalp injury. (Andriamaniraka et al v. Deva Concepts, LLC d/b/a Deva Curl
, Case No. 20-cv-479, S.D. Cal.)
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