Class Action

Diet Coke’s Marketing

March 2018: The named plaintiffs filed a Notice of Appeal regarding the February 2018 decision to dismiss the case.

February 2018: A federal judge granted Coca-Cola’s motion to dismiss concluding that the complaint failed to sufficiently allege that Coca-Cola misrepresented that Diet Coke aids in weight loss and healthy weight management without lifestyle changes to exercise and nutrition.

October 2017: A false advertising class-action lawsuit was filed against Coca-Cola for allegedly misleadingly marketing Diet Coke as a drink that assists in weight loss and healthy weight management when, according to the complaint, the soda contains an artificial sweetener (aspartame), which, according to scientific evidence, leads to weight gain and increases the risk of metabolic disease, diabetes, and cardiovascular disease. (Plaintiffs filed an amended complaint in January 2018.) (Becerra et al v. The Coca-Cola Company, Case No. 17-cv-5916, N.D. Cal.)

For more of TINA.org’s coverage of the marketing of diet sodas, click here.


Class-Action Tracker

Orange Vanilla Coca-Cola Sodas

Class Action

Orange Vanilla Coca-Cola Sodas

In October 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely marketing that vanilla is one of the flavoring ingredients in Orange Vanilla Coca-Cola sodas when, according to…

Vanilla Coke

Class Action

Vanilla Coke

In July 2020, a class-action lawsuit was filed against The Coca-Cola Company for allegedly misleadingly marketing that the characterizing flavor in Vanilla Coke is vanilla when, according to plaintiffs, the…

Diet Coke

Class Action

Diet Coke

In October 2017, a class-action lawsuit was filed against Coca-Cola for allegedly making consumers believe that Diet Coke will assist weight loss and management by misleadingly marketing the soda as…

Coca-Cola’s Sugar-Sweetened Beverages

Class Action

Coca-Cola’s Sugar-Sweetened Beverages

In July 2017, a class-action lawsuit was filed against The Coca-Cola Company for, among other things, allegedly misleading consumers about the characteristics of sugar-sweetened beverages by obscuring the link between…

Coca-Cola’s Soft Drink Labels

Class Action

Coca-Cola’s Soft Drink Labels

2015: An Amended Consolidated Complaint making similar allegations (i.e., the company deceptively markets drinks as natural when they contain artificial flavoring and chemical preservatives) was filed. 2014: Multiple lawsuits have…


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