Digital Advertising Alliance
In general, the DAA says it is focused on transparency and consumer choice. One of the ways it advances these goals is to display the Advertising Option Icon so that consumers like you can learn about OBA and opt-out if you want to. (Otherwise, you will have essentially “opted-in,” since that’s the default setting!) Note that you won’t be opted-out of tracking that’s being conducted by other advertising companies, just the one you clicked on.
A method used by advertisers to tailor advertisements based on a user’s online browsing or purchasing history.