Discounts at Kenneth Cole Outlet Stores
June 2015: A class-action lawsuit was filed against Kenneth Cole Productions, Inc. for allegedly falsely advertising discounts. Specifically, the complaint alleges the price tags compare the outlet price to a retail price that does not represent the price at which Kenneth Cole formerly sold the product or the prevailing market retail price within the three months immediately before the advertisement, as required by California law. (Cabrera et al v. Kenneth Cole Productions, Inc., Case No. 15-cv-5107, S. D. NY.)
For more information about the misleading advertising of discounts and TINA.org’s coverage of the issue, click here.