In July 2017, a class-action lawsuit
was filed against LensCrafters for allegedly deceptively advertising pricing discounts on prescription lenses. Specifically, plaintiffs claim that the retailer advertises specific percentage discounts off of regular prices of lenses when, according to the complaint, the regular price is not displayed until after the purchase and the lenses are never offered for or sold at the regular price. (Seegert et al v. LensCrafters, Inc., Luxottica Retail North America, Inc., Luxottica Group S.P.A., Does 1-50
, Case No. 17-cv-1372, S. D. CA.)
For more information about other class-action lawsuits regarding pricing discounts and TINA.org’s coverage of the issue, click here.