In October 2017, a class-action lawsuit
was filed against The Gap and Banana Republic for allegedly deceptively advertising discounts on apparel by misleadingly comparing lower discounted prices to fake original prices when, according to the complaint, items are never offered for sale at the fake original prices. The lawsuit was transferred
to federal court in November 2017. (Coladonato et al v. The Gap, Inc. Gap (Apparel) LLC, Gap International Sales, Inc., Banana Republic, LLC, and Banana Republic (Apparel) LLC
, Case No. 17-cv-11998, D. NJ.)
For more information about other class-action lawsuits regarding fictitious pricing and TINA.org’s coverage of them, click here.
For more information about other class-action lawsuits regarding perpetual sales and TINA.org’s coverage of them, click here.