In August 2017, a class-action lawsuit
was filed against 24 Hour Fitness USA for allegedly misrepresenting pricing discounts on products for sale at its gyms by offering steep discounts off of false former prices. Specifically, the complaint alleges that the represented “Reg Price” was artificial, arbitrary, and not the prevailing market retail price for the three months before the advertisement, as required by California law. (Dickinson et al v. 24 Hour Fitness USA, Inc. et al
, Case No. 17-cv-4877, N. D. CA.)
For more information about other class-action lawsuits regarding pricing discounts and TINA.org’s coverage of the topic, click here.