Status and Updates

June 14, 2018: Prompted by’s investigation and findings, the FTC sends a letter to DJ Khaled reminding him of his legal obligations to clearly and conspicuously disclose his material connections to products that he endorses on social media, as well as his obligation to abide by the alcohol industry’s codes when endorsing alcohol brands on his social media posts.

March 30 – April 8, 2018:’s audits of DJ Khaled’s social media accounts reveal that he stopped actively promoting alcohol on his social media accounts after receiving the warning letter, and came clean about his liquor endorsement deals in more than 150 prior posts on Facebook and Instagram by adding #AD to the captions, while deleting more than a dozen undisclosed alcohol ads on Twitter.

March 29, 2018: sends a warning letter to DJ Khaled’s attorneys on behalf of, Public Citizen, Alcohol Justice, US Alcohol Policy Alliance, Campaign for a Commercial-Free Childhood, The Center for Digital Democracy, and Mothers Against Drunk Driving notifying them of’s findings regarding DJ Khaled’s problematic alcohol marketing on Snapchat, Instagram, Facebook and Twitter and asking that he and his sponsors immediately remove all deceptive and illegal social media alcohol posts from circulation and ensure that all future posts are clearly and conspicuously labeled as advertisements and not targeted at minors.

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