Dove Ice Cream Bars

In May 2019, a class-action lawsuit was filed against Mars Wrigley Confectionery for allegedly misleadingly marketing that Dove ice cream bars contain “vanilla ice cream” and “natural flavor” to make consumers believe that the vanilla flavor comes from vanilla beans when, according to the plaintiffs, the ingredients list does not include any flavoring derived from vanilla beans. (Garadi et al v. Mars Wrigley Confectionery US, LLC, Case No. 19-cv-3209, E. D. NY.)

For more of TINA.org’s coverage of the marketing of ice cream, click here.

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