Dove Ice Cream Bars

November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue.

May 2019: A class-action lawsuit was filed against Mars Wrigley Confectionery for allegedly misleadingly marketing that Dove ice cream bars contain “vanilla ice cream” and “natural flavor” to make consumers believe that the vanilla flavor comes from vanilla beans when, according to the plaintiffs, the ingredients list shows that the ice cream contains unspecified “Natural Flavor” instead of vanilla extract or vanilla flavoring. Plaintiffs also claim that the products contain beta-carotene to make the color of the ice cream look more like the flavor comes from vanilla beans. (Garadi et al v. Mars Wrigley Confectionery US, LLC, Case No. 19-cv-3209, E. D. NY.)

For more of’s coverage of the marketing of ice cream, click here.

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