Published on December 3rd, 20150
Dyson DC59 Vacuum
Britain’s ad watchdog has banned Dyson from running two ads that it said sucked consumers in with unsubstantiated superiority claims.
In short, the ASA said Dyson lacked the head-to-head lab tests necessary to assert that its DC59 model is a better picker upper than Gtech’s AirRam, which filed a complaint. An online ad (ad one) carried the text “Dyson has over 10x the suction of Gtech,” and linked to a YouTube video (ad two) that sought to demonstrate the DC59’s domestic dominance.
“There’s clearly a marked difference between the pick-up performances of both machines,” said the speaker in the video, who was identified as Alex Knox from the Department of Engineering, after the AirRam appeared to leave more baking powder behind than the DC59.
Interested parties can watch the full YouTube video on the Daily Mirror’s website. Uninterested parties can pick up a broom.
Find more of our coverage on vacuums here.
The Advertising Standards Authority, abbreviated ASA, is the UK’s independent regulator of advertising across all media.