E-Cigarette Criteria
September 1st, 2015
Health:
Healthier than tobacco (also safer)
Nicotine isn’t bad for you/is safe
It’s only water vapor
No toxins/carcinogens
No second-hand smoke
No negative side effects of e-cigarettes
Healthier than tobacco (also safer)
Nicotine isn’t bad for you/is safe
It’s only water vapor
No toxins/carcinogens
No second-hand smoke
No negative side effects of e-cigarettes
Cheaper:
Cheaper than regular cigarettes
Cost Comparisons
Save money
Smoke Anywhere:
Smoke anywhere
Smoke virtually anywhere
Smoke almost anywhere
Smoke on a plane
Smoking Cessation:
Quit tobacco/cigarettes
Testimonials about quitting tobacco
Personal anecdotes about stopping smoking
Stating many people have stopped/lessened smoking
Kids Marketing:
Sold e-liquids in kid friendly flavors
(Note: These claims come in varied forms, such as in blogs, social media, testimonials, links to studies or media reports displayed on the sites.)
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