Entenmann’s Butter Loaf Cakes
Allegations: Misleadingly marketing products as “All Butter” without adequately disclosing that artificial flavors enhance the butter taste
Entenmann’s All Butter Loaf Cakes
Case Name (Date)
Elder et al v. Bimbo Bakeries USA, Inc.
21-cv-637, S.D. Ill.
(June 2021)
Product/Service
Entenmann’s All Butter Loaf Cakes
Allegations
Misleadingly marketing the cakes as “All Butter” when they also contain soybean oil
Status
Pending
Class-Action Tracker
Entenmann’s Butter Loaf Cake
Allegations: Misleadingly marketing cakes as “all butter” when they contain artificial flavors that enhance the butter taste
Entenmann’s All Butter Loaf Cake
Allegations: Falsely marketing that butter is the only shortening ingredient when it isn’t
Entenmann’s Chocolate Fudge Iced Cake
Allegations: Misleadingly marketing that the icing is fudge when it is missing ingredients essential to fudge and contains ingredients not found in fudge
Bimbo Bakeries
April 2020: A federal judge granted preliminary approval of a settlement agreement in which the company agreed to change the marketing materials for several of its baked goods. According to…
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