Summary of Action

TINA.org investigated Everest Microbial Defense, a Colorado-based company that sells cleaning products, and found that it was deceptively marketing alcohol-free hand sanitizers and surface cleaners that the company claimed, without adequate substantiation, could kill the COVID-19 virus.

As a result of these findings, TINA.org sent a warning letter to Everest on April 30, 2020 notifying it of TINA.org’s findings and requesting that the company remedy the deceptive marketing immediately. Within one day, Everest removed from its marketing claims that its products can kill the COVID-19 virus.

Due to the company’s prompt corrective actions, TINA.org has not elevated its investigation by filing a complaint with the U.S. Food and Drug Administration, the U.S. Environmental Protection Agency, or other appropriate government regulators at this time. However, TINA.org will continue to monitor Everest and its marketing materials.

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