Deceptive Pricing Database

The following is a sampling of more than 80 FabKids marketing materials that deceptively advertise prices and sales that are only available to consumers who are bound to the company’s VIP membership but do not clearly and conspicuously disclose this fact.

The examples below include its website as of August 2021, as well as social media posts and ads, television commercials, and email newsletters.

In addition to these marketing materials, deceptive pricing is also present throughout the purchasing experience on the FabKids website. To see an illustrative video, click here.

+ Social Media Marketing

Facebook
FabKids FB 1/15/21
FabKids FB Ad A (PNG)
FabKids FB Ad B (PNG)
FabKids FB Ad C (PNG)
FabKids FB Ad D (PNG)
FabKids FB Ad E (PNG)
FabKids FB Ad F
FabKids FB Ad G (PNG)
FabKids FB Ad H
FabKids FB Ad I (PNG)
FabKids FB Ad J
FabKids FB Ad K
FabKids FB Ad L
FabKids FB Ad M
FabKids FB Ad N (PNG)
FabKids FB Ad O (PNG)
FabKids FB Ad P (PNG)
FabKids FB Ad Q
FabKids Cary Deuber FB Ad R
FabKids FB User Captured Ad A
FabKids FB User Captured Ad B
FabKids FB User Captured Ad C
FabKids Cary Deuber FB User Captured Ad D
FabKids Ashlee Ann FB User Captured Ad E

Instagram
FabKids IG 8/10/21 (PNG)
FabKids IG Shoes story
FabKids IG User Captured Ad A
FabKids IG User Captured Ad B
FabKids missporsha IG User Captured Ad C
FabKids ashlee.annn IG User Captured Ad D
FabKids IG User Captured Ad E
FabKids henley.alexa IG User Captured Ad F
FabKids henley.alexa IG User Captured Ad G

Twitter
FabKids Twitter 1/15/16
FabKids Twitter 2/12/16

YouTube
FabKids YT 3/4/14 Birthday Surprise (PNG)
FabKids YT 3/4/14 Things Kids Say (PNG)
FabKids YT 8/14/14 FabKids Fall 2014 TV Commercial (PNG)
FabKids YT 8/14/14 Get Back-to-School Ready (PNG)
FabKids YT 8/14/14 Things FabKids Say (PNG)
FabKids YT 3/9/15 FabKids National TV Commercial (PNG)
FabKids YT 12/1/15 The NEW FabKids Testimonial Commercial (PNG)
FabKids YT 05_11_20 Why moms need to know about FabKids (PNG)
FabKids YT 5/11/20 Cary Deuber x FabKids Haul (PNG)
FabKids YT 4/22/21 FabKids Shoe Haul with Jessalyn Grace (PNG)
FabKids YT 4/22/21 Jessalyn Grace Haul and Try On (PNG)

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