FemaLife Nutrition Super Flora Probiotic

October 2nd, 2017

FemaLife Nutrition LLC has been referred by NAD to the FTC for the marketing of its dietary supplement, Super Flora Probiotic. The referral comes after the company failed to substantiate claims about its product.

On one of its websites, (femalifenutrition.com doesn’t appear to be in service) FemaLife claims that users of the Super Flora Probiotic supplement can “say goodbye to digestive upsets.” While dubious on its own accord, this claim is hardly the toughest pill to swallow.

The company also claims the supplement will fortify the body against colds and flus, impart beautiful skin, hair, and nails, and even, “crush those damaging cravings for sugar helping to regulate your appetite and put an end to overeating so can [sic] finally shed those unwanted pounds effortlessly.”

The icing on the cake is the section of the website which provides quotes from doctors and scientists about the benefits of probiotics. The catch? A disclaimer directly below which states:

We do not own the rights to these photos, they are for demonstration purposes only, they have not explicitly endorsed our product but are respected opinions in the medical feild [sic] pertaining to probiotics in general.

Remember, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is not permitted by law. If a health product really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.

For more of TINA.org’s coverage on supplements, click here.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.


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