Radio Ads

Published on August 9th, 2013

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femMED.com

Here’s a radio ad we heard for femMED.com:

 

“Ladies, have you lost your passion? Are you uninterested in sex with your partner? Do you put off romance for more important things? Is it difficult to get excited in the bedroom? If you answered yes, you may be suffering from a low libido,” says this ad for femMED.com. But femMED.com has a slick solution: For $39.95, femMED.com will ship you a bottle of “libido,” a “natural health product” that promises to increase your desire, satisfaction, response, and lubrication. And they’ll slide you another $39.95 bottle every 21 days until you cancel — which works out to $694.36 per year.

This ad excites our scammy-bell for a few reasons. One, the negative-option offer automatic renewal that ships you a $40 bottle every three weeks. Two, it’s a supplement making big claims with little scientific proof behind it. Think about whether “libido” is worth the $700 a year before handing over your credit card information.

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Recurring offers or subscriptions that continue to bill you until you take steps to shut down the account. These types of offers put the onus on the consumer to remember and to take action, allowing a company to keep gathering in cash from forgetful or busy customers. Be wary of these types of offers, and remember to stop services you no longer want.

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