Fifty Shades of Grey Come Alive Pleasure Gel for Her

January 2016: This action was voluntarily dismissed with prejudice as to the named plaintiff and without prejudice as to the class members. The reasons for the dismissal have not been disclosed.

February 2015: A class-action lawsuit was filed against Lovehoney, Inc. for allegedly falsely marketing the over-the-counter product called Fifty Shades of Grey Come Alive Pleasure Gel for Her. Among other things, the complaint alleges that the company uses statements – such as “Intimate Arousal Gel,” “increase[s] sensual comfort and pleasure,” and “Heighten your pleasure with Come Alive, an intimate arousal gel that enhances orgasms and stimulation” – to represent that the product will help a user experience heightened stimulation, pleasure, and orgasm when, in reality, the product is not effective as an aphrodisiac. (Warchol et al v. Love Honey, Inc., Lovehoney Group, LTD, PHE, Inc. d/b/a Adam and Eve Stores, and Erica Mitchell a/k/a E.L. James, Case No. 15-cv-0238, S. D. CA.).

For more information about the misleading advertising of aphrodisiacs and’s coverage of the issue, click here.


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When a complaint is dismissed with prejudice, it cannot be refiled.

When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.


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