File a Complaint

How to Submit a Complaint

Filing a Consumer Complaint with

If you believe that you are a victim of a false, misleading, or deceptive advertisement in the United States, you can submit a complaint to  Please remember that our mission focuses on advertising so this process should not be used to submit complaints about products or service issues.

WHAT?Report false, misleading, or deceptive advertising.

WHY?Your submission may be posted publicly to our Ad Alert page to warn and educate others about a false, misleading, or deceptive ad in the marketplace. The information you submit may also be used to file a complaint with outside agencies.

Please note that while takes every complaint we receive very seriously, we cannot guarantee that we will take action on every single one.

Please also note that the personal information you submit will not be publicly displayed.  For more information, please read our Privacy Policy.

HOW?In order to submit a complaint online, you must be registered and logged in to If you are not logged in now, use the links at the top of this page to register or log in.

To file a complaint by Fax or mail:

Download, print, and complete this form.

Fax it to us at: (203) 421-6211


Mail it to us at:

Truth in Advertising, Inc.
P.O. Box 927
Madison, CT 06443

You can also file complaints directly with the appropriate federal agencies.  For more information on where to direct your complaints, click here.


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