In May 2020, a class-action lawsuit
was filed against FineVine, LLC for allegedly falsely advertising that its Activated Coconut Charcoal Powder and Activated Coconut Charcoal Toothpaste can, among other things, whiten and strengthen teeth, fight cavities, and prevent tooth decay without adequate scientific evidence to support such claims. (Hartanovich et al v. FineVine, LLC
, Case No. N.D. Okla.)
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