Internet Ads

Published on July 10th, 2013


Fiore Antifungal Nail Lacquer

Fiore makes a number of claims about their “Antifungal Nail Lacuqer,” including:

  • prevents nail fungus without sacrificing fashion and personal style preferences
  • produces high-quality products that are FDA-registered and proven effective in the fight against nail fungus
  • our customer outreach programs help raise awareness and educate nail polish users about the epidemic of nail fungus infections

NAD asked Fiore to back up these claims and others, but the company did not respond to NAD’s attempts to contact them by mail or by phone. NAD referred the matter to the FTC.

Consumers should be wary of over-the-top claims that are not substantiated by advertisers, particularly those who do not respond to requests to prove such claims.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

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