In February 2020, a class-action lawsuit was filed against GEICO for allegedly engaging in a bait-and-switch marketing scheme. Specifically, plaintiffs claim that GEICO deceptively lures consumers in with a low quote for full coverage auto insurance premiums but, in reality, the quote is for an inferior policy that does not include collision insurance. (Alaei et al v. Government Employees Insurance Company (GEICO) et al, Case No. 20-cv-262, S.D. Cal.)

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