General Mills Nature Valley
June 2013: A judge granted General Mills’ motion to dismiss claims in a deceptive advertising class-action lawsuit filed against it in 2012 due to the plaintiffs’ failure to show how they were deceived by the company’s statements. The plaintiffs had alleged that General Mills deceptively advertised its Nature Valley products (including “Protein Chewy Bars,” “Chewy Trail Mix Granola Bars,” “Yogurt Chewy Granola Bars, “Sweet & Salty Nut Granola Bars,” and “Granola Thins”) as “100% natural” or “natural” when the products contain highly processed and non-natural sugar substitutes. New York statutory law claims relating to products that the named plaintiff purchased remain. (Chin et al. v. General Mills, Inc., Case No. 12-cv-2150, D. Minn.)
For more information about natural claims, click here.
When a complaint is dismissed with prejudice, it cannot be refiled.