Goldbaum’s Kale Chips

Goldbaum’s claims on its website that kale is the “star ingredient” in its kale chips. Yet, the green leafy vegetable actually only appears in the powder form and is listed tenth among one bag’s ingredients. Why does this matter? According to the FDA:

The ingredient list on a food label is the listing of each ingredient in descending order of predominance.

Translation: sugar and eight other ingredients are more predominant or present in this chip than the kale pictured prominently on the front of the package. (Which may explain why this bag of veggie chips packs 350 calories.)

A reader initially alerted TINA.org to Goldbaum’s kale chips, saying she was surprised to find kale powder so low on the ingredients list after she purchased a bag. A grocery store around the corner from TINA.org HQ did not carry the Goldbaum’s brand but did have a bag of Rhythm kale chips, whose ingredients listed “kale” first.

If you want a kale chip made primarily with kale, check the label.

Find more of our coverage on food labels here.