Published on July 15th, 20130
Google Pays AdBlock Plus to Have Ads Whitelisted
Whitelisting is free for all small websites and blogs. However, managing this list requires significant effort on our side and this task cannot be completely taken over by volunteers as it happens with common filter lists. That’s why we are being paid by some larger properties that serve nonintrusive advertisements that want to participate in the Acceptable Ads initiative.
Google is a multi-national entity that makes most of its revenue through advertising. […] Their financial influence over the popular ad gatekeeper could give them an unfair advantage over smaller companies that may want to break into the ad game.
A recent report by PageFair estimated that ad blocking cost Google around $887 million in lost revenue in 2012. PageFair argues that the future of a free Internet depends on ads.
The questions seem to be: Is the point of AdBlock Plus to block annoying ads, or to curate them? Is part of that decision financially motivated?
Users can opt out of the Acceptable Ads feature in their browser extension settings. “Allow some non-intrusive advertising” is automatically checked on AdBlock Plus and must be manually unchecked to disable the feature.
This story was updated 8/12/13.
An advertisement that pops up in a new window when you’re browsing the internet.