Google’s Marketing of Pine-Sol

In June 2020, a class-action lawsuit was filed alleging that Google’s website – sometimes referred to as Google Buys or Google Shopping — misleadingly markets Pine-Sol Multi Surface Cleaner using language and an image of the product label that claims the cleaner “Kills 99.9% of Germs” and implies that the product will also kill the COVID-19 virus without adequate scientific studies to support such claims. (Golditch et al v. Alphabet, Inc., Google, Inc., and Google, LLC, Case No. 20-cv-11142, D. Mass.)

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