Legal Action

Published on January 27th, 2020

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GOOP 2020 Database

A 2020 TINA.org investigation revealed that Goop is violating a 2018 Stipulated Judgment by deceptively marketing products as having a therapeutic effect on several medical conditions. Such conditions include anxiety, depression, OCD, hormone imbalances and hair loss. Goop also deceptively markets products as able to address the symptoms of excessive alcohol consumption.

The following is a sampling of these deceptive Goop marketing materials:

TINA.org audited these findings in August 2020. Any URLs or inappropriate claims that had been taken down as of that time are shown below in gray.

+ Goop.com

Goop Marketing Sampling of Health Claims
Eau de Parfum Edition 01 – Church “sharpens the mind;” “Detoxifies from smoking and drugs;” “Balances depression;”
Eau De Parfum Edition 02 – Shiso “Clears…anxiety;” “amazing for depression and anxiety;” “sharpens the brain;” “helps remove…OCD;” “improves memory;” “dissolves anxiety and depression;” “treats…anxiety, neurosis, and OCD.”
G. Tox Detoxifying Superpowder (png, video) “supporting the liver’s own detoxification processes;” “formulated to help fight the formation of free radicals caused by…alcohol;” “Oh, champagne. I’ll never say no to champagne, but champagne’s like the problem child because it’s sugar and alcohol and like double duty…Here’s to my champagne indulgences…”
Madame Ovary (png, video) “About two years ago, I was having hormonal issues. I didn’t want to do a conventional treatment, so my doctor recommended that we did a more natural approach so this protocol seemed like a perfect fit for my lifestyle.”
Nutrafol Women “to support hair growth and thickness…whether you’re bouncing back from hair thinning or amping up what you’ve got…”
Nutrafol Women’s Balance “For women facing hair issues related to perimenopause and menopause, this supplement is made to support healthy growth…It’s formulated with botanicals that support…hormonal balance.”
Oops I Did It Again “…to support the body in clearing out overindulgences both food and drink included. …to start recovering as soon as a little becomes a little too much.”
Scented Candle Edition 01 – Church “sharpens the mind;” “Detoxifies from smoking and drugs;” “Balances depression;”
Scented Candle Edition 02 – Shiso “Clears…anxiety;” “amazing for depression and anxiety;” “sharpens the brain;” “helps remove…OCD;” “improves memory;” “dissolves anxiety and depression;” “treats…anxiety, neurosis, and OCD.”
Yoga in a Cup “Stress & Anxiety Relief”
+ Goop Social Media Pages

Goop Marketing Sampling of Health Claims
G. Detoxifying Superpowder Facebook (png) “Your skin and liver are about to get a lot happier. … designed to help fight the formation of free radicals from…alcohol.”
G. Detoxifying Superpowder Facebook (video) “sometimes your liver needs extra support in fighting free radicals from…alcohol.”
G Detoxifying Superpowder Instagram “Your skin and liver are about to get a lot happier. … designed to help fight the formation of free radicals from…alcohol.”
+ Goop In-Store Marketing

Goop Marketing Sampling of Health Claims
Yoni Egg (png, png, png)* “Fans say regular use increases…hormonal balance…”

* These photographs were taken in November 2019.

+ Third Party Websites

Goop Marketing Sampling of Health Claims
Madame Ovary Sephora “Hormone Balance”
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