Status and Updates

January 27, 2020: files second complaint with the California District Attorneys urging them to re-open their investigation into Goop and take appropriate enforcement action as a result of findings that the company is violating the 2018 Stipulated Judgment.

September 4, 2018: The California Food, Drug, and Medical Device Task Force brings an action against Goop, and a stipulated judgment is entered against the company requiring it to pay $145,000 in civil penalties and refrain from making any claims about the efficacy or effects of any of its products without competent and reliable scientific evidence to substantiate its claims.

June 29, 2018: sends letter to California District Attorneys regarding Goop’s ineffective disclaimers.

September 10, 2017: A audit of the sampling of Goop webpages in’s database reveals that the company has removed a number of inappropriate health statements from its site.  These include claims to prevent uterine prolapse (Better Sex Jade Eggs), as well as claims to treat acne, eczema, and psoriasis (Black Rose Bar). However, the vast majority of problematic health statements catalogued by on remain at this time.

August 22, 2017: After seeing only limited changes to Goop’s marketing, with the vast majority of the examples catalogued by still containing inappropriate health claims, sends a complaint letter to two California District Attorneys’ Offices that are part of the California Food Drug and Medical Device Task Force.

August 11, 2017: sends a warning letter to Goop notifying it of’s findings and asking that the company remedy the deceptive marketing immediately.

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