Summary of Action investigated Goop Inc. (Goop), a New York and California-based “lifestyle” company founded by Gwyneth Paltrow in 2008 that sells a wide range of products, including supplements, natural “remedies,” oils, crystals, beauty products, clothing, and accessories.’s investigation revealed that the company uses unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products.

Specifically, catalogued more than 50 instances in which the company claims, expressly or implicitly, that its products — or third-party products that it promotes — can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine prolapse, and arthritis, just to name a few.

As a result of these findings, sent a warning letter to Goop on August 11, 2017 notifying it of’s findings and asking that the company remedy the deceptive marketing immediately. However, the company made only limited changes to its marketing, with the vast majority of the examples catalogued by still containing inappropriate health claims more than 10 days after sending’s warning letter.  Accordingly, on August 22, 2017, filed a complaint letter with two California District Attorneys’ Offices that are part of the California Food Drug and Medical Device Task Force.

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