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Published on October 3rd, 2013 | by Laura Smith

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Great Quote!

At the National Advertising Division conference in New York City last week, I had the pleasure of listening to Jonathan Baskin, a marketing consultant who emphasizes the importance of truth in advertising.

He said many things that resonated with me, but here’s one that really struck me (thanks AdWeek for reminding me):

“We slice and dice the truth, without necessarily communicating the rest of the truth. We’ve also embellished it. Sometimes we ignore it completely,” Baskin said. “Advertising today is a truth-free zone.”

For AdWeek’s full article about Baskin’s talk, click here.  And to read more about Mr. Baskin, click here.

Image from baskinbrand.com.

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About the Author

Laura Smith

Laura, TINA.org's Legal Director, is a former litigator and mother of three. She believes that efficient and ethical markets only work if there is complete – and accurate – information available to all consumers.



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