Green Coffee Bean Extract Marketer To Refund Customers

January 27th, 2015

The marketer of a green coffee bean extract, who appeared on Dr. Oz and The View, touting the supplement’s weight-loss benefits will be paying consumers $9 million in refunds under an agreement with the FTC.

Genesis Today Green Coffee Bean ExtractLindsey Duncan and his companies, Genesis Today Inc., and Pure Health LLC, deceptively claimed that consumers could lose up to 17 pounds of their body fat in just three months without diet or exercise if they took the extract, according to the FTC.

In his Dr. Oz show appearance, Duncan, who also blogged for Oz’s site, pointed to a clinical study that the FTC later cited as severely flawed and which its authors later retracted.

He also capitalized on his appearance on Dr. Oz, and reaped millions in sales, the FTC said, by posting links to the Oz episode on his websites and marketing the supplement in retail stores with phrases such as “As Seen on TV.” He also issued a press release after his appearance on the show warning about scam companies selling green coffee extract and recommending his own company as a retailer.

Dr. Oz —  a Wall of Shamer — was later skewered at a Congressional hearing for promoting “miracle” weight-loss products, such as green coffee bean extract and garcinia cambogia.

The FTC also alleged that several company spokespeople portrayed themselves as independent sources of information about natural weight-loss remedies such as green coffee bean extract, failing to disclose their financial ties to Duncan’s companies.

Under the settlement agreement, Duncan is barred from making any weight-loss claims about a supplement or drug in the future without two well-controlled human clinical tests that support them. has reached out to Genesis Today and Dr. Oz  for a comment. Reuters reported that a spokesperson for Genesis Today said Duncan had left the company in 2014.

Read more here on green coffee extract and weight-loss claims.

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One Response to Green Coffee Bean Extract Marketer To Refund Customers

  1. Douglas M. says:

    This was an excellent action by the FTC, and a good settlement. But I was disturbed that Commissioners Ohlhausen and Wright dissented from the settlement, arguing that it was too high. Is it unusual for Commissioners to dissent from a settlement? Is this part of a pattern of activity by these Commissioners? What are the implications for future enforcement actions? If I were an FTC litigator who had just negotiated a $9 million dollar settlement involving a multi-media consumer fraud I would be mystified that two of the five Commissioners thought I was being too aggressive.

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