“Happy Cows” Claims on Ben & Jerry’s Ice Creams

In October 2019, a class-action lawsuit was filed against Ben & Jerry’s Homemade Inc. and Unilever for allegedly falsely advertising that Ben & Jerry’s ice creams are made with milk and cream from “happy cows” living on Vermont farms that meet certain standards for humane and sustainable farming practices and are part of a “Caring Dairy” program when, according to the complaint, only a small percentage of the milk and cream comes from cows living on farms that meet such requirements and the remaining milk and cream in the ice creams are mass produced in dairy factories. (Ehlers et al v. Ben & Jerry’s Homemade Inc. and Conopco Inc. d/b/a Unilever United States, Case No. 19-cv-194, D. VT.)

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