In March 2018, a class-action lawsuit
was filed against Health-Ade LLC and Whole Foods Market California for allegedly deceptively marketing its line of Health-Ade Kombucha beverages. Specifically, plaintiffs claim that the companies misleadingly market the beverages as non-alcoholic when, according to the complaint, they contain alcohol and the amount of alcohol in them increases over time. In addition, the complaint alleges that the labels understate the amount of sugar in the beverages to make them appear healthier than they are. (Bayol et al v. Health-Ade LLC and Whole Foods Market California, Inc.
, Case No. 18-cv-1462, N. D. CA.)