In February 2017, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely marketing Herbal Essences Wild Naturals hair products as natural when they actually contain synthetic and chemical ingredients. (Takano et al v. The Procter & Gamble Company, Case No. 17-cv-385, E. D. CA.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
The Class-Action Tracker is intended to notify consumers about false advertising class-action lawsuits filed around the country, but does not necessarily reflect TINA.org’s opinion with respect to the lawsuits or disposition of the cases