Herbal Essences Wild Naturals Hair Products

January 2019: This case was voluntarily dismissed with prejudice, the reasons for which have not been disclosed.

February 2017: A class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely marketing Herbal Essences Wild Naturals hair products as natural when, according to plaintiffs, they actually contain synthetic and chemical ingredients. (Takano et al v. The Procter & Gamble Company, Case No. 17-cv-385, E. D. CA.)

For more information about natural claims and TINA.org’s coverage of the issue, click here.

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When a complaint is dismissed with prejudice, it cannot be refiled.

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