Herbal Essences Wild Naturals Hair Products

In February 2017, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely marketing Herbal Essences Wild Naturals hair products as natural when they actually contain synthetic and chemical ingredients. (Takano et al v. The Procter & Gamble Company, Case No. 17-cv-385, E. D. CA.)

For more information about natural claims and TINA.org’s coverage of the issue, click here.

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