In January 2021, a class-action lawsuit
was filed against HP Hood alleging that the company misleadingly adds ground vanilla beans to Hood Vanilla Bean Ice Cream to make consumers think the product contains more vanilla than it actually does. According to plaintiffs, the ground vanilla beans in the ice cream are “exhausted vanilla bean seeds” that do not add any vanilla flavor, while flavor in the ice cream actually comes from “natural flavor.” (Binns et al v. HP Hood LLC
, Case No. 21-cv-319, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.