Published on April 3rd, 20170
Influencer-in-Chief? ‘Trump Golf’ and Diplomacy
Previous golf outings included hosting heads of state, such as in February when Japanese Prime Minister Shinzo Abe visited Trump’s Mar-a-Lago estate in Florida after a meeting with the president in Washington, D.C. Trump posted this Instagram from nearby Trump National Golf Course Jupiter, where he and Abe spent an afternoon trying to stay out of the sand (See our related post on Mar-a-Lago here):
Since then Trump has returned to his golf courses on several occasions, embracing what his administration defends as golf course diplomacy. “How you use the game of golf is something that he’s talked about,” Sean Spicer, the president’s press secretary, said in response to a reporter’s question about how Trump’s frequent foursomes jibes with his previous criticisms of President Obama golfing on the job.
But unlike Obama and other previous presidents, every time Trump steps up to the first tee he is stepping onto his own property, the name of which becomes part of the story, thus boosting the Trump Golf brand. It’s a hole in one for Trump or what critics cited by The New York Times call “priceless advertising.”
Find more of our overage on the Influencer-in-Chief here.
This article was updated 4/11/17.