Instagram Influencer Database
Over a 20 month period (May 2017 to Dec. 2018), TINA.org investigated 21 social media influencers who had received two FTC letters notifying them of their legal obligations to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. TINA.org collected more than 1,400 ads from 20 of the 21 influencers promoting more than 500 companies. Each of the ads fails to meet the FTC’s standard for disclosing material connections to the promoted brands – with issues ranging from a complete lack of disclosure to using inconspicuous or unclear disclosures such as placing #ad or #sponsored “below the fold” (i.e., not visible unless a user clicks on “more” to expand the caption box) and/or relying on Instagram’s built-in disclosure tool (which is separated from both the image and the caption).
For each of the social media influencers listed below, TINA.org has collected (1) evidence that the influencer has a material connection to the promoted brands that must be clearly and conspicuously disclosed; and (2) a sampling of the influencer’s inadequately disclosed ads.
For an explanation of social media influencers’ obligations to disclose their material connections, click here.
To view TINA.org’s sampling of ads for each influencer, click on the influencer’s name below.