Published on July 21st, 20160
The accountability program’s mobile guidance requires that apps clearly disclose to users when third-party data collection is used for IBA. So the self-regulatory body requested that iTriage, a wholly owned subsidiary of the health care provider Aetna, clarify to consumers how it shares users’ information with advertisers.
In response to the inquiry, iTriage said it does not collect nor feed sensitive information to third parties. But the company agreed to modify its app to better disclose its data collection practices, including adding a real-time notice feature when data is being collected and links entitled “Internet Based Ads” to the app itself and pages within Google’s and Apple’s app stores that include an opt-out mechanism.
The health care app is not the only app to be cited for this issue.
A simultaneous decision by the accountability program regarding a gaming app called Sonic Runners found similar compliance issues related to third-party data collection.
Find more of our coverage on apps here.