Izze Sodas

In August 2016, a class-action lawsuit was filed against PepsiCo and Izze Beverage Co. for allegedly deceptively marketing Izze Sodas. Specifically, the complaint alleges that the companies claim the sodas contain “NO PRESERVATIVES” when they actually do. In addition, the complaint alleges that the companies represent that each bottle of soda “delivers two servings of fruit based on USDA’s 2010 Dietary Guidelines” when such claims are false because (1) the USDA no longer uses “servings” as a measurement in order to avoid misleading consumers; and (2) the sodas do not provide any of the nutrients or health benefits of fruit and are really “carbonated, sugary, flavored beverages.” (Lindberg et al v. PepsiCo, Inc. and Izze Beverage Co., Case No. 16-cv-6569, S. D. NY.)

For more information about other class-action lawsuits regarding beverages and TINA.org’s coverage of the products, click here.

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